Asda over 60s meal deal: supermarket launches £1 winter café support scheme to help with cost of living crisis
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Asda has launched a £1 ‘winter warmer’ deal for customers aged 60 and over to help them with the ongoing cost of living crisis.
The deal, which consists of a soup, a roll and unlimited tea or coffee, will be available throughout November and December in any of the supermarket chain’s 205 cafes.
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Hide AdThe supermarket giant made the announcement after its latest Income Trackers revealed that individuals aged 65 to 74 saw a £163 decline in disposable income in August compared to the previous year.
The new initiative will run alongside the current ‘Kids eat for £1’ offer which continues to be popular, with more than 557,000 meals served since the launch in June.
Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.
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Hide Ad“Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”