IT’S TIME TO GET QUOLLIFIED
It’s no exaggeration to say that social sharing app TikTok has changed pop culture in the last few years with its bite-sized video format and advanced recommendations algorithm.
Now, a British-made app that is already drawing positive comparisons with TikTok, but which is aimed squarely at businesses, looks set to usher in another digital revolution, this time in the field of human capital.
And with “entrepreneurs’ entrepreneur” and “uber-mentor” Ron G Holland in the driving seat, the app—Quollify—has the real potential to become an international, multi-billion pound sensation, totally transforming the way that business owners, executives and professionals at all levels and in all sectors connect in the future.
By Timothy Arden
Are you “quollified”? At the moment, this might not make much sense to you but this time next year it certainly will.
It’s funny how certain digital services have become so popular, so commercially rampant on a global scale, that they have entered the common lexicon. Not so long back the word ‘tweeple’, for those who use Twitter, was all the rage while, at present—and if you are of a certain (young) age—you’ll know exactly what it means when someone asks if you enjoy “Toking”.
For TikTok is, right now, the undisputed king of social media. The 30-second video sharing site, which launched in 2016, has more than one billion monthly active users and a market value a staggering 250 times greater.
While it’s aimed at the youth market, aged 13-24, the app quickly caught the attention of seasoned British entrepreneur and global business mentor Ron G Holland. Being in his early 70s, he wasn’t particularly interested in the throw-away content but the concept immediately got him thinking.
“I thought to myself, how amazing would it be if company owners and entrepreneurs had something similar to TikTok, where they could upload 30-second videos and get instantaneous business matches,” he says.
That was two years ago and since then Holland, now 72, has been working quietly in the background to launch the new business-orientated app.
Called ‘Quollify’, it promises to connect business owners with talent, and vice versa, in the space of just a few clicks, and to do so for free.
According to Holland—who is no stranger to digital entrepreneurship, being noted as the first person to raise over £1million in the City for an internet company, right back at the dawn of the World Wide Web in 1994—it’s launch will “disrupt the disruptors” by providing a powerful new solution to an age-old problem: sourcing human capital.
Human capital is defined as the value that having the rightperson for the job will bring to a business in terms of their skills, knowledge, and experience.
Holland, who has variously been dubbed the “entrepreneurs’ entrepreneur”, “king millionaire maker”, and “uber-mentor” across his five-decade business career, says that human capital matching has long been a major thorn in the sides of companies, from the one-man start-up to the established corporates.
“Human capital is now, arguably, more valuable to entrepreneurs and businesses than financial capital,” he says.
“In this era of the global village, and as the commercial playing field is becoming ever more crowded and competitive, having the right talent on board is now more important than ever.
“Despite this, the actual process and mechanics of human capital matching hasn’t really progressed in the last few decades, still being entirely reliant on outdated 20th century technology.
“As a business mentor to entrepreneurs across the world, I have heard time and again how frustrating it can be to find the people they need to take flight and hit the stratosphere.”
While the internet has undoubtedly had an impact on business matching, Holland still sees this as a deeply flawed and unreliable model.
It can also be incredible costly, with companies routinely paying upwards of £40,000 upfront to recruitment agencies to secure them a top executive.
Holland—who is also a bestselling business self-help authorand whose works such as DEBT FREE With Financial Kung Fu, Talk & Grow Rich, Turbo Success, and The Millionaire Within are now viewed as classics of the genre—continued: “You’re essentially paying a human resources agency to put out a profile on LinkedIn or similar platform and then filter through hundreds of responses to present you will the top three or so candidates for final selection.
“It’s time-consuming, it’s grossly inefficient, and it’s outrageously expensive, especially when you remember that many entrepreneurs are building up a company by the bootstraps and simply don’t have the finances to afford such services.
“Of course, you can try your luck directly on recruitment platforms but they are heavily monetised and designed to place barriers between you and those you are seeking, not to remove them.
“Either way, you’ll find more static than signal, more wheat than chaff, during your search. I knew that there had to be a better way, so I set out to find it.”
As part of his initial research Holland joined up with multiple dating sites to get a better feel of the user experience (UX) and to learn what made for a good app, and its opposite.
He then began recruiting a global crew to make his vision a reality, bringing in a crack team of developers to build and then iterate upon the Quollify design.
The result is a platform that is streamlined, intuitive to use and which, thanks to powerhouse, state-of-the-art algorithms, delivers tailored matches fast.
Getting started on Quollify couldn’t be easier. You create a 30-second elevator pitch video in which you briefly state who you are, what you do, and what you are seeking, and then let the app’s sophisticated mechanics do the rest.
“You’ll find a wealth of talent ready and waiting to support your business journey, such as co-founders, executives, website coders and designers, salespeople, accountants, legal experts, marketers, non-executives, angel investors, advisors, mentors, and coaches, to name but a few,” says Holland, proudly.
“As soon as the video is uploaded, the app immediately begins